This Sydney-based fragrance studio builds scent the way a tailor finishes a garment – with care, restraint, and emotion stitched into every detail. 

The name comes from ruche, a subtle fold in fabric that adds texture and depth. That’s precisely what Rouche fragrances do: they complete the moment, softly, without ever trying too hard.

Clean lines. Gentle layers. Honest emotion.

Our favourites:

Cashmere Letter, warm amber and papyrus wrapped in soft musk, like a jumper that remembers your shape. Moonlit, cinnamon smoke and suede woods, equal parts comfort and quiet allure. And Slow Burner, a slow-building warmth of spice and skin, deepening as the day fades.