Australian fragrances
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Fleurac takes a slightly different route to most Australian fragrance houses.
Instead of traditional alcohol sprays designed for projection, founder and perfumer Bec has built the brand around perfume oils and solid balms that sit closer to the skin and become part of the way you wear fragrance throughout the day.
The idea came from Bec questioning why fragrance often seemed separate from the more considered approach we now take to skincare and the other products we use on our bodies.
The result feels modern, intimate and easy to wear.
The fragrances themselves aren't overly complicated or trying too hard to be niche. Forest Fig is fresh, green and woody, while Woodpetal takes things in a softer, sweeter direction with vanilla, fruit, florals and amber.
Both are available as perfume oils and solid fragrance balms, designed to be worn individually or layered together.
There’s something quite appealing about the ritual of it all too. Roll on the oil. Add the balm. Reapply when you feel like it.
Less about filling the room.
More about smelling great when someone gets close.
Forest Fig
Green citrus, fig leaf and lily of the valley open into cedar, fir needle and clove before settling into creamy sandalwood, vetiver and soft woods. Fresh and leafy without becoming overly sweet and easily the more unisex of the two.
Woodpetal
Mandarin and neroli meet raspberry, vanilla and floriental woods before drying into amber, cedar and frankincense. Softer, sweeter and more romantic, but the woody base keeps it from becoming straight gourmand.
Fleurac began with a simple idea: if fragrance spends hours sitting on our skin, maybe we should think about it in the same considered way we think about skincare.
Bec created Fleurac after becoming more conscious of the products she was using during her own health and fertility journey.
That thinking shaped everything from the format to the ingredients.
The perfume oils use coconut oil as their base, while the solid balms combine fragrance with ingredients including jojoba oil, shea butter and vitamin E.
Production is Australian too, with the balms made on the Gold Coast and the perfume oils produced in Melbourne.
But the thing we like most is that none of this requires sacrificing the actual fragrance.
Fleurac still starts with the same question every perfume should:
Does it smell good?
With Forest Fig and Woodpetal, the answer is yes.
